A giant 77-inch OLED Philips Ambilight TV has just dropped in price, putting true home-cinema size and premium features within reach for far more households than usual.
A massive 77-inch OLED screen at a mid-range price
The Philips Ambilight 77OLED810 is a 77-inch (194cm) 4K OLED television designed for viewers who want cinema-scale images without going into luxury-brand pricing. The big news this Black Friday is a significant discount: the set has fallen from €2,499 to €1,799, a 28% price cut.
The Philips 77OLED810 drops from €2,499 to €1,799 for Black Friday, a 28% saving on a 77-inch 4K OLED Ambilight TV.
For a screen this large, the underlying OLED panel is a key part of the pitch. Each pixel lights up independently, allowing deep blacks and strong contrast, particularly in darker movie scenes. At 4K UHD resolution (3,840 x 2,160), the TV packs enough detail that from a normal sofa distance the image should look sharp rather than pixelated, even at 77 inches.
Ambilight: Philips’ signature light halo
What sets this model apart from many rival OLEDs is Ambilight. Philips lines the back of the chassis with LEDs on three sides, projecting coloured light onto the wall behind the TV. Those colours shift in real time to match what’s on screen.
Ambilight extends colours and motion beyond the edges of the panel, making the picture feel larger while softening contrast in a dark room.
For some buyers Ambilight is a visual gimmick; for others, it becomes non‑negotiable. It can lower eye strain at night by avoiding a harsh rectangle of light in a dark room and can make action scenes feel a touch more dramatic. The feature is fully adjustable, so the intensity and style of the glow can be tuned to taste or switched off when a neutral picture is preferred.
Fast panel, ready for sport and gaming
The 77OLED810 is not just about movies. The panel runs at up to 144Hz, which benefits both fast-paced sport and modern consoles or gaming PCs that can output high frame rates.
- 4K UHD resolution (3,840 x 2,160 pixels)
- 77-inch OLED panel (194cm diagonal)
- Refresh rate up to 144Hz
- Ambilight lighting on three sides
- Google TV smart platform with voice control
- Dolby Atmos sound with 70W total audio power
A 144Hz refresh rate allows smoother motion than the more common 60Hz panels, especially with compatible sources. Sports broadcasts, fast camera pans and quick camera cuts should look less blurry. For gamers, the presence of HDMI 2.1 ports opens the door to 4K at high frame rates, variable refresh rate (VRR) and lower latency, all of which can reduce stutter and input lag during gameplay.
HDR formats and picture processing
On the HDR (high dynamic range) front, Philips supports a wide spread of formats on this model: Dolby Vision, HDR10, HDR10+ Adaptive and HLG. That means content from most major streaming services and UHD Blu-ray discs can be shown in the format they were mastered for.
Broad HDR support means Netflix dramas, Disney+ blockbusters and UHD Blu-rays can use their chosen format without compromise.
The TV’s picture-processing engine is tasked with handling upscaling from HD channels, smoothing noise in lower-quality streams and controlling motion. While the hardware numbers draw attention, these behind-the-scenes algorithms are crucial to how sharp or natural the picture feels in everyday use.
Audio that tries to match the picture
A big screen can feel underwhelming if the sound is thin. Philips attempts to counter this with a 4.1-channel audio system rated at 70W RMS and support for Dolby Atmos. While that will not replace a dedicated surround system, it should deliver more body and width than basic stereo speakers.
| Audio feature | What it means |
|---|---|
| 4.1-channel system | Multiple speaker drivers provide clearer dialogue and a fuller soundstage. |
| 70W RMS power | Enough output for most living rooms without needing an external soundbar. |
| Dolby Atmos | Creates a sense of height and surround when supported content is played. |
For viewers who later add a soundbar or AV receiver, the HDMI connections can pass through advanced audio formats. That allows an easy upgrade path without replacing the main screen.
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Google TV, apps and voice assistants
On the software side, the 77OLED810 runs Google TV. This brings together apps like Netflix, Prime Video and Disney+ under a single interface and uses Google’s recommendation system to surface films and series based on previous viewing habits.
Built-in Google Assistant support enables voice control for changing channels, launching apps or searching for content. Those who prefer other ecosystems can still cast from mobile devices or plug in an Apple TV or streaming stick.
Connectivity and networking
The TV provides four HDMI ports, two of which use the HDMI 2.1 standard. They are joined by two USB ports, Wi‑Fi 6 and Bluetooth 5.2. Wi‑Fi 6 can help maintain stable streaming in busy homes with multiple devices, while Bluetooth allows pairing wireless headphones or speakers for late-night viewing.
Where a 77-inch TV fits in real homes
A 77-inch screen sounds extreme, but in many UK and European flats and houses it can fit better than expected. At typical sofa distances of around three metres, a 4K 77‑inch panel offers an immersive field of view without feeling like a giant billboard.
Buyers should still check measurements carefully. The 194cm diagonal translates into significant width and height, and the TV stand or wall mount must support the weight. Leaving enough space around the set also helps Ambilight work effectively, as the rear lights need a relatively clear wall to project onto.
What does a 28% saving really change?
Price drops at this scale can shift a TV from “aspirational” to “plausible”. A €700 reduction on a high-end model frees up budget for a soundbar, a next‑gen console or simply keeps the overall spend closer to a mid-range 65‑inch alternative.
For buyers torn between a smaller premium set and a larger compromise model, this discount makes the 77-inch OLED far more competitive.
Shoppers comparing options might find that, at the reduced price, the 77OLED810 sits in the same bracket as 65‑inch flagship sets from other brands. That raises a practical question: is extra size more valuable than marginal gains in brightness or processing from a top‑tier smaller model? For film nights or sports gatherings, many households will prioritise screen size once a certain picture quality level is met.
Key terms and real-world scenarios
Some of the jargon around TVs hides fairly simple ideas. HDR essentially means brighter highlights and deeper shadows compared with older SDR content, giving more nuance in sunlit skies or candlelit interiors. HDMI 2.1 refers to a newer generation of HDMI ports with more bandwidth, allowing 4K at higher frame rates plus features that reduce tearing in games.
In a real-world setting, imagine a weekend sports fixture in 4K HDR. The 144Hz panel and Ambilight can make rapid camera pans smoother and the crowd feel more present, while the higher brightness range keeps jerseys and pitch markings distinct. Switch to a Dolby Vision series in the evening and the OLED’s black levels should avoid greyness in shadowy scenes, a common complaint with cheaper LCD sets.
There are also trade-offs to keep in mind. OLED panels can show temporary image retention if left on a fixed logo or menu bar for hours, though modern protection systems reduce long-term risk. Big screens also highlight the limits of low-bitrate streams; compressed video can look blocky when stretched to 77 inches, making a decent internet connection and quality sources worth having.
For households planning several years of use from a single TV, the combination of a 77‑inch 4K OLED panel, multi-format HDR support, 144Hz refresh rate and the current 28% Black Friday discount positions the Philips Ambilight 77OLED810 as a strong candidate for a living-room centrepiece that can handle films, gaming and streaming with equal ease.
