This article may include compensation from retailers or purchases made through selected links. Choosing the right eye shadow primer can make the difference between a makeup look that lasts all day and one that fades by noon. A good primer enhances color payoff, smooths skin texture, and ensures shadows stay put without creasing or smudging. Modern formulas go beyond holding power—they even skin tone, provide hydration, and control excess oil. For those with fine lines or who want shimmery shades to pop, the correct primer transforms the final look. Below, we’ve gathered top editor and artist favorites that prove eye makeup truly starts with the base.
Editor Favorite: Urban Decay Eye Primer Potion
The Urban Decay Eye Primer Potion remains a favorite among beauty editors and makeup professionals. Miami-based makeup artist Natalie Dresher explains that it helps shadows last longer without settling into fine lines or feeling heavy. Its lightweight, almost serum-like texture glides smoothly over eyelids without buildup. Slightly tacky, it helps shadow adhere for hours without becoming sticky. Shades include Original (sheer beige), Eden (matte beige), and Sin (champagne shimmer), plus an anti-aging formula with plumping peptides and brown algae for mature skin. This versatile primer works for nearly anyone looking to improve their eye makeup wear and vibrancy.
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Best All-Day Hold: Milk Hydro Grip Eye Primer
Milk Hydro Grip Eye Primer goes on invisible and acts like a double-sided tape for shadows without emphasizing fine lines. Pittsburgh makeup artist Patty Bell notes that its thin, blendable formula is gentle on delicate eyelids. Once applied, it keeps makeup in place for up to eight hours. It contains hyaluronic acid for moisture, blue agave for grip, and niacinamide with aloe for hydration. Bell even recommends using it under the eyes to prevent concealer creasing, making it a versatile, multi-purpose product that ensures a smooth, long-lasting finish.
Great Option for Aging Eyes NYX Ultimate Shadow & Liner Primer
NYX Professional Makeup’s Ultimate Shadow & Liner Primer is a top pick for affordability and performance. Makeup artist Patty Bell highlights that it feels lightweight and spreads easily, suitable for everyone. Available in four natural shades, it can also act as a subtle cream shadow, covering veins and uneven tone while providing a smooth canvas. Infused with vitamin E, it keeps eyelids moisturized all day, preventing dryness or flaking, and allows eye makeup to apply evenly and last longer without irritation.
Trusted Pro Pick: NARS Pro-Prime Smudge Proof Base
NARS Pro-Prime Smudge Proof Eyeshadow Base is a behind-the-scenes favorite for professionals. New York makeup artist Nick Barose praises how it grips shadow without feeling heavy or altering pigment. The sheer, disappearing formula creates a barely-there layer that enhances color intensity. With rice extract and sea whip extract, it hydrates and protects delicate eyelids, working more like skincare than makeup. It avoids dryness and improves blending while extending wear time, making it a reliable choice for long-lasting, vibrant eye looks.
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Best for Oily Lids: Too Faced Shadow Insurance Primer
Too Faced Shadow Insurance Eye Primer is ideal for those with oily lids. The formula contains oil-absorbing silica that controls shine and keeps shadows smooth. Its silky, colorless texture works on all skin tones, helping shadow adhere properly for brighter, more blendable results. The waterproof formula resists smudging and fading, even in humid conditions. While the brand promises 24-hour wear, it comfortably holds up through a 12-hour day, making it perfect for long-lasting makeup.
Even Out Skin Tone: Laura Mercier Eye Basics Primer
Laura Mercier Eye Basics Primer comes in two shades to balance eyelid tone. The light blue shade neutralizes purple and pink undertones, including redness and veins, while the peach shade brightens dull areas for a more awake appearance. Shadows glide on smoothly and stay in place all day. Additional benefits include aloe for soothing, lanolin acid for moisture retention, and safflower seed oil for nourishment. This primer ensures your eye makeup looks flawless while also caring for the delicate skin around your eyes.
